In a striking sign of crypto’s quiet revolution across corporate America, a new survey by Coinbase has revealed that 60% of Fortune 500 companies are actively exploring or implementing blockchain initiatives, signaling a deepening embrace of digital assets far beyond the speculative Bitcoin craze.
These findings underscore the shift among blue-chip firms toward leveraging on-chain solutions, not only for investment but also for practical applications like payments, supply chains, and asset tokenization. Based on the survey of senior executives and decision-makers across leading US enterprises and small-to-medium-sized businesses (SMBs), the crypto curve is bending sharply toward mainstream adoption.
Big Business Is Going Blockchain
Notably, 20% of Fortune 500 executives already view blockchain projects as a critical part of their long-term strategy, according to a parallel study by EY and Parthenon. Coinbase’s report adds that nearly 80% of institutional buyers plan to increase their exposure to crypto assets this year—a clear sign of confidence in the asset class’s potential for portfolio diversification, efficiency, and innovation.
SMBs Eye Crypto Payments—Stablecoins Lead the Charge
Small and medium-sized businesses are also eager to join the crypto movement. 46% of US SMBs surveyed said they plan to adopt crypto-based tools—including stablecoins—within the next three years. The reason? A growing belief that these technologies can help ease pain points such as costly cross-border payments, fraud risk, and transaction speed.
Stablecoin usage is booming: the total market supply has swelled by 54% year-on-year, surpassing the $250 billion mark, according to DeFiLlama data. Over $2.5 billion flowed into stablecoins just last week alone.
Leading the stablecoin pack:
- Tether (USDT): $155.4B market cap (62% market share)
- Circle’s USDC: $60.6B
- Ethena’s USDe: $5.89B and rising
- DAI: $4.35B
- Sky’s USDS: $4.05B
Other notable entries include BlackRock’s BUIDL, First Digital’s FDUSD, and even PayPal’s PYUSD, now crossing the $1 billion milestone.
French banking giant Societe Generale recently entered the fray with its own USD-backed stablecoin, CoinVertible (USDCV)—a development hailed as a significant bridge between traditional finance (TradFi) and digital assets.
Executives Demand Regulatory Clarity
But there’s a catch. A whopping 90% of Fortune 500 leaders believe the lack of clear US crypto regulations is stifling further adoption. These executives are calling for stablecoin and market structure legislation to unlock the full promise of blockchain innovation.
Coinbase’s report echoes this sentiment, warning that regulatory fog must lift for America to lead the global digital economy.
Meanwhile, Washington may be warming to crypto:
- Pro-crypto President Donald Trump has signaled a friendlier tone, urging agencies to engage openly with the industry.
- SEC Commissioner Hester Peirce and Chairman Paul Atkins are pushing for policies that allow self-custody, staking, and cost-saving on-chain activities, according to recent regulatory roundtables.
What This Means for the Future of Finance
For crypto skeptics clinging to the belief that digital assets are a speculative bubble, these findings paint a very different picture. Fortune 500 giants and ambitious SMBs alike are laying the groundwork for blockchain-powered operations that may redefine commerce itself.
As stablecoins integrate into the fabric of global finance—and regulators respond with clearer rules—crypto could shift from the fringe to the core of economic life.
For investors, tech innovators, and policymakers, the message is clear,
crypto is no longer an experiment—it’s the future taking shape.
